"Advertised in every Messenger poster: 'Kolley Kibber in Brighton today'."

 

Brighton seafront
Creative Commons AttributionBrighton seafront - Credit: Neilhooting

 

'Kolly Kibber' is Greene's variation on 'Lobby Lud', a fictional character invented by the Westminster Gazette in 1927 to promote the paper. Lobby, played by an employee, was sent to a seaside resort for the day and anybody who successfully spotted and challenged him would win a cash prize.