Page 189. " Saturday Evening Post "

Founded under this name in 1821, The Saturday Evening Post traces its roots back to Benjamin Franklin and The Pennsylvania Gazette. A weekly from 1897 to 1969, the magazine shut down, then was revived as a bimonthly in 1971.

A variety magazine with current event articles, humor, editorials, illustrations, poetry, and cartoons, it was perhaps best known for many covers by Norman Rockwell, and for publishing new fiction by writers as varied as Edgar Allan Poe, F. Scott Fitzgerald, Agatha Christie, John Steinbeck, Sinclair Lewis, Louis L’Amour, Ray Bradbury, William Faulkner, and Kurt Vonnegut. Jack London’s The Call of the Wild was first published in serial form in the Saturday Evening Post in 1903.