"Ever heard of Make-do and Mend?"

 

Make-Do and Mend
Public DomainMake-Do and Mend - Credit: Crown Copyright

Clothing rationing was introduced in Britain in Spring 1941.  Much of the available cloth was needed for uniforms, tents and parachutes.  The Make-do and Mend pamphlet encouraged people to repair existing clothes and to look after them more carefully. 

Fashion-conscious women adapted existing clothing to meet the latest trends.

The pamphlet was released in 1943, a year after this episode - a small research slip, perhaps?

 Make-do and Mend, Imperial War Museum, London

Buy a copy of the Pamphlet

 

Clothing Exchange
Public DomainClothing Exchange - Credit: Imperial War Museum, London