"Worcestershire housewives bought it because it was a damn fine read. "
The county of Worcestershire - quintessential middle England
GNU Free Documentation License The county of Worcestershire - quintessential middle England Credit: Wikimedia Commons (creator not found)

Mitchell's 'Worcestershire housewife' is a softened version of the Worcester Woman, regarded as representative of quintessential middle England: wealthy, white, materialist, conservative, Conservative, provincial and politically shallow. She is a hypothetical construction usually referred to in a political context. The term arose as a consequence of voting polls conducted in the UK in 1997.