"The iTank.’ For a moment he could hear her smile. ‘Good title, don’t you think? So classic, so seductively simple, so – sleek..."

Apple iPods
Creative Commons AttributionApple iPods - Credit: Matthieu Riegler, Wikimedia Commons

The name iTank is an obvious reference to the products of the Apple company, such as the iPod, iPhone, and iPad, and the iTunes media browser, iLife multimedia suite, and iWork software. Apple is an extremely successful electronics and computer corporation, whose products are associated with sleek, trendy, minimalist design.