Huntley & Palmers was a British biscuit manufacturer originally based in Reading, England. Founded in 1822, the company ran what was once the world’s largest biscuit factory and became one of the first global brands.
A key factor in their success was their ability to send their biscuits all over the world, preserved in their famous, elaborately decorated and now highly collectible biscuit tins. These instantly recognisable tins functioned as a powerful marketing tool, coming to symbolise the commercial power and reach of the British Empire. Huntley & Palmers biscuits accompanied Stanley on his journey across Central Africa as well as Captain Scott during his ill-fated South Pole expedition. They also found their way by royal appointment onto the tables of numerous European monarchs, including Queen Victoria of England and King Leopold II of Belgium.