"TE OCCIDERE POSSUNT SED TE EDERE NON POSSUNT NEFAS EST"

The founding motto of the Enfield Tennis Academy, established by James Orin Incandenza. It translates from Latin to 'They can kill you but they cannot eat you; it's a crime'. 

After his death, control of the ETA is assumed by Dr. Charles Tavis, the adoptive half-brother of Incandenza's wife Avril. He replaces the motto with the more upbeat 'The man who knows his limitations has none'.