"But all of this receding, as the cityscape recedes: city as Chiba, as the ranked data of Tessier-Ashpool S.A., as the roads and crossroads scribed on the face of a microchip, the sweat-stained pattern on a folded, knotted scarf..."


Fractal tower
Public DomainFractal tower - Credit: Soler97

Matching patterns create a sense of concealed meaning or an intent to communicate.

Pattern Recognition William Gibson's 2003 novel foregrounds a character, Cayce Pollard, who has a physical/psychological aversion to corporate symbols.