Saṅsāra or Saṃsāra (sanskrit: संसार) literally meaning "continuous flow," is the cycle of birth, life, death, rebirth or reincarnation dominated by the law of karma. Samsara also refers to the condition of life, and the experience of life.
The ebb and flow of samsara brings fleeting pleasures into the lives of ordinary men, entrapping them in the mirage of material possessions and sensual pleasures, making them desire worldly life and rebirth. However, these pleasures and this state of being in the samsara is ephemeral, and escaping this continuous flow through by attaining moksha or salvation is the main aim of every spiritual being.
The Bhagavad Gita states:
"As a person puts on new clothes and discards old and torn clothes, similarly an embodied soul enters new material bodies, leaving the old bodies."