"the placing of the Maillard bonbons in openwork silver baskets"

1916 Vintage Advert - Maillard Chocolates & Bon Bons


 Henri Maillard, who died in 1900,  was a confectioner and restaurateur who emigrated to America from France in the 1840’s.  His first New York premises were at the lower level of the Fifth Avenue Hotel. Later, when the business was under the management of Henri’s son Henry Maillard, premises were opened on Fifth Avenue at 35th Street (1908) and on Madison Avenue at 47th Street (1922). The company failed during the Great Depression.

Click here to see a picture of the interior of the Fifth Avenue (35th Street) store.