"you could buy for under a dollar in the Five and Ten"

 

The former S.H. Kress & Co. 'five and dime' store in Lubbock, Texas
Creative Commons Attribution Share AlikeThe former S.H. Kress & Co. 'five and dime' store in Lubbock, Texas - Credit: David Scott, Wikimedia Commons

'Five and Ten' stores (sometimes known as 'nickel and dime' or 'five and dime', stores) were American shops where everything cost either five or ten cents.

 

One of the earliest examples of a 'five and dime' store was Woolworths (which first opened in 1878). Others included S.H. Kress & Co, McLellans, and Ben Franklin Stores.

Fixed price stores of this type are often known as 'variety stores'.