The Saturday Evening Post is a venerable American magazine, founded by Benjamin Franklin as The Pennsylvania Gazette. It was most popular from about 1900 through the 1960s, featuring distinctive cover art by Norman Rockwell, and short stories from top American writers such as F. Scott Fitzgerald (whom J.D. Salinger admired) and Ring Lardner (whom Holden Caulfield and J.D. Salinger both admired).
The publication entered difficult times with the age of television, but has been reinvented with a focus on health by the Benjamin Franklin Literary & Medical Society.