"The barman fished a pack of Lucky Strikes from his shirtpocket and palmed them onto the bar and slid them down to the soldier"
Lucky Strike advertisement (Life Magazine, January 14 1946)
Creative Commons Attribution Share AlikeLucky Strike advertisement (Life Magazine, January 14 1946) - Credit: Fugue

The top selling cigarette brand in the 1930s, Lucky Strike changed their signature dark green packaging to white in 1942. In an advertising campaign which used the slogan 'Lucky Strike Green has gone to war', the company claimed the change was made because the copper used in the green colour was needed for World War II (in actual fact, the more neutral white was introduced to attract female smokers). 

In any case, Lucky Strike would continue to employ militaristic imagery in their advertising through the 1940s, as can be seen in the embedded video.

Perhaps no coincidence, then, that Lucky Strike is the brand of choice for the patriotic barman who scorns Billy for his failure to enlist.

 

 

Back cover of the November 1932 issue of Popular Science
Creative Commons AttributionBack cover of the November 1932 issue of Popular Science - Credit: Marxchivist
Lucky Strike cigarette ad from Popular Mechanix Magazine in 1938
Creative Commons AttributionLucky Strike cigarette ad from Popular Mechanix Magazine in 1938 - Credit: Nevada Tumbleweed