"they zoom towards Claridge's, they go in through the revolving doors"

Claridge's is one of the most famous grand London hotels, and it is in Mayfair, one of the wealthiest parts of the city. It has had a reputation for attracting royalty, world leaders, and celebrities.In an article about bohemian London on his website, journalist Nick Ryan tells us that 'guests have included the Italian fascist leader Benito Mussolini and US general Dwight Eisenhower (who said his room looked like "a goddamn fancy funeral parlour decorated in whorehouse pink").'

Claridges Hotel, Mayfair
Creative Commons Attribution Share AlikeClaridges Hotel, Mayfair - Credit: Tim Westcott, Wikimedia Commons

At the end of 2009 Claridge's used it's website's home page to draw attention to an exhibition that was held at the National Portrait Gallery, celebrating the Swinging Sixties, subtitled Beatles to Bowie, which maybe gives an idea of how fame and fashion are important to the Claridge's ambience and history.