Art Nouveau (literally ‘New Art’) was an art movement that flourished internationally between 1890 and 1910. The movement was a response to the historical, academic art movements popular in the late 19th century. Art Nouveau favoured floral motifs and flowing curvatures. Originally called Style Mucha after the Czech artist Alphonse Mucha, it fell from favour in the early 20th century as more modernist forms of art gained ground. However, it returned as a strong influence on countercultural art of the late 1960s and early 1970s.