"This was before kids of all races and genders started appearing on milk cartons or in the daily mail."
Milk carton
Public DomainMilk carton
In the 1980s, a campaign was started in the US to put pictures of missing children on the sides of milk cartons. The first child to be featured was 6-year-old Etan Patz, who went missing in 1979. Although he is still missing, the campaign did helpĀ thousands of other children to be found.