Mayfair is a very affluent area of central London, within the City of Westminster. It takes its name from the annual May Fair held there between 1686 and 1764. Home to some of London’s premium addresses such as Berkeley Square, Grosvenor Square, Bond Street and Savile Row, it boasts London’s most luxurious hotels, shopping and residential areas as well as a high concentration of embassies, private banks and hedge fund offices. Burlington Arcade has been a luxury shopping venue since 1819 and famous hotels such as The Dorchester and Claridge’s are also in Mayfair. Rents here are among the highest in London and the world.