"They won't have Betty Crocker cake in the Congo"

Betty Crocker is a brand name created in the 1920s and belonging to General Mills.  Originally, "she" was a fictional character created as the perfect American homemaker, responsible for cooking items and recipes.  The brand later became famous for its prepared dessert mixes.  "In 1945, Fortune magazine named Betty Crocker the second most popular American woman; Eleanor Roosevelt was named first" (from wikipedia entry).