In 1896, in Munich, Georg Hirth (1841-1916) published the first issue of his magazine of the arts, Jugend. His aim was to promote modernist ideas and art forms, specifically those of the German art nouveau movement. As a result of its immediate success and popularity, Jugenstil / "Jugend-style" became the common term for German and Austro-Hungarian art nouveau. Jugend continued publication until 1940. The University of Heidelberg has the complete run of Jugend on-line.