The ubiquitous soft drink was invented in 1886 by druggist John Pemberton as a Prohibition-friendly version of his French Wine Coca. A year later, the entrepreneurial Asa Candler would buy the formula and, through his aggressive marketing, carve coca cola the position it holds in the international market today. Invented in Georgia and first bottled in Mississippi, its popularity runs especially high across the South.
The corrected edition of the Sound and the Fury, based on Faulkner’s original manuscripts, uses ‘dope’ instead of ‘cocacola’. This slang term derives from the product’s original formula: it contained cocaine until around 1905.