"aping of shared customs is an indispensable step in the process of individuation"

Carl Jung (1875 - 1961) was the founder of analytical psychology who coined the phrase ‘individuation process’ to describe the process of becoming self-aware and stabilising into a fully-rounded stable personality. Jung believed the unconscious divided into two parts: the personal and the collective. The personal is an individual’s collection of repressed thoughts, while the collective unconscious is shared by the whole of humanity and contain instinctive emotions such as fear and happiness. Individuation involves the integration of the personal and collective unconscious within the psyche.