"lit a Marlboro"

A Marlboro refers to a brand of cigarette named "Marlboro". The brand made extensive use of billboard and magazine advertising, perpetuating the image of the Marlboro Man, a ruggedly handsome cowboy-type character, who represented something that the men smoking Marlboros might aspire towards. The music theme for the series "The Magnificent Seven" was used as background music for the adverts in the 60's.

Marlboro also advertised on television: