"He takes us the long way round to the prom past Bertorelli's where the penny arcade is."
Bertorelli's cafe, Newbiggin by Sea (225 * 113)
Permission Granted by Copyright Owner for Use on Book DrumBertorelli's cafe, Newbiggin by Sea - Credit: ian56

Bertorelli's ice cream was first sold in England from a family shop in Covent Garden, and was said to be a great favourite of Queen Victoria's. In the 1930s a young member of the family, Benjamin Bertorelli, came north with his wife Rosie and developed the Riviera Café (popularly known as Bertorelli's) from a group of cottages that overlooked Newbiggin Bay. He sold ice cream from the family recipe handed down through the generations and coffee from a blend he created himself. The café was eventually taken over by his son, Armando, who kept it just the way it was in his father's day. Bertorelli's ice cream was also sold from a handcart on the beach and around the town and later from insulated pedal carts, then motorised carts.

Customers flocked to the café, not just for the ice cream and coffee but for the attraction of slot machines in the penny arcade built inside the café. In the late 1950s the games included a circular race track where you could bet with your penny on one of the wooden horses ridden by jockeys with famous names like Lester Piggot, Michael Scudamore and Scobie Breasley. Other slot machines included the Laughing Sailor (see below), the Crane, Steer-a-Ball, fortune-tellling machines and various peep shows where the customer turned a handle to get the impression of a moving picture show with slightly saucy scenes - most famously, What the Butler Saw. There were various wall-mounted machines where, with the flick of a lever, the player would send a metal ball spinning round concentric circles  before dropping it into one of the win-lose holes that might deliver a penny or two or, in the case of one machine, a prize of a single cigarette.
Here's the somewhat scary (and rather tedious) Laughing Sailor in action.
The newest machines of the time were the electro-mechanical games, which offered flashing lights and stop-button electro-technology. With most of these games the idea was either to hit or release a button to stop the lights on a winning number. One of these machines in Bertorelli's was called the Roto-Fruit; the player tried to release the button to stop the lights at one of the winning combinations of fruit. Below is a video demonstration of the Roto-Fruit.