A glass of Pimm's No. 1, served traditionally with fruit and mint leaves - Credit: Dinner Series
is a British brand of fruit liqueur (technically a fruit ‘cup’), popular as a summer drink. It was invented in 1823 by James Pimm
, a farmer’s son who owned an oyster bar in London – the drink was first offered there as an aid to digestion made from a secret combination of gin, herbs and fruit, and referred to simply as ‘No. 1 Cup’. It began to be mass-produced in the 1850s and subsequent ‘cups’, based on different spirits, were then invented.
Pimm’s No. 1 remains the most popular of all Pimm's brands and, due to its fruity taste, is enjoyed at summer parties where it is mixed with lemonade and served with a large quantity of fruit. Other brands, No. 3 and No. 6, are available occasionally – they are based on brandy and vodka respectively, whereas No. 1 is based on gin. The Pimm's brand is currently owned by Diageo.