The Miss World competition was introduced in 1951 in the UK by Eric Morley. It is the world’s longest-running international beauty pageant and continues to take place annually, now co-chaired by Morley’s widow Julia.
Entrants to the competition must have won the beauty title for their native country and attend a series of preliminary balls, galas and events. The competition itself is usually a month long and consists of beauty pageants, talent contests and, more recently, other challenges designed to test intelligence and ambition.
The winner of Miss World spends the next twelve months touring the world to raise awareness of and funds for the Miss World Organization which promotes various charitable interests. The winner of the 2012 competition was Yu Wenxia of China.