The original Tatler was a British society and literary magazine founded in 1709 by Richard Steele, writing under the name Isaac Bickerstaff. Steele placed a reporter in each of London’s most popular coffee houses so that all the latest gossip could be reported on. The magazine was published three times a week for two years, before publication was discontinued.
Since then several other similar magazines have been published under the name Tatler. The current magazine was founded in 1901 by Clement Shorter and is now owned by Condé Nast. It reports on London high society gossip and features travel and restaurant supplements, as well as an annual ‘Little Black Book’ – a list of the top one hundred eligible under-thirties in London.