Meriwether Lewis (1774-1809) and William Clark (1770-1838) led an expedition from the Mississippi River to the Pacific coast, detailing topography, natural resources and Indian villages. As this was one of the earliest such expeditions, its findings were instrumental in the westward expansion of the USA
The book Pirsig refers to is The Meeting of East and West by American philosopher and teacher F.S.C. Northrop. It presents the thesis that an 'undifferentiated aesthetic continuum' exists in the East whereas Western thought is informed more via rationalism. This means that a concept in the East will be understood by intuition, while in the West it will be understood by postulation. This difference relates directly to Pirsig's Romantic and Classical understanding respectively.