Fitzrovia is a central district of London known for its quiet, wealthy residential streets as well as the advertising and media hub of Charlotte Street.
Charles Fitzroy intended the area to attract a high class of resident, and Robert Adam was commissioned to design Fitzroy Square, built in Portland Stone. However the upper classes preferred Belgravia and Mayfair, leaving Fitzrovia to immigrants and London's poorer artisans, artists and prostitutes. George Bernard Shaw lived in Fitzroy Square for eleven years.
In the early part of the 20th Century, Fitzrovia and neighbouring Bloomsbury became important in literary circles as the home of the Bloomsbury Group, which included Virginia Woolf and E.M. Forster.
Today, there are more doctors than writers, with Harley Street, University College London Hospital and the Hospital for Tropical Diseases all very close by, although the much loved Middlesex Hospital was demolished in 2008 to make way for a new luxury development.